The News Broadcasters Association (NBA) on Thursday welcomed the decision of the BARC to suspend the measurement of television viewership ratings of news channels for a period of twelve weeks. NBA, which represents the news broadcasters, believes that the suspension is an important step in the right direction. BARC which measures TV viewership on behalf of broadcasters, advertisers and advertising agencies, should use these twelve weeks to completely overhaul its systems and restore the credibility of the information it collects about What India Watches.from IndiaTV India: Google News Feed https://ift.tt/33X9zYG
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